SASFED is driven and rooted in an appreciation of the specific interests, concerns and programmes of each of its members:

  • To empower, unify and strengthen the SA screen industry
  • To protect the rights of the SA screen industry and all that work in it through self regulation
  • To lobby government wherever necessary to change legislation, regulations and policies
  • To advance the South African screen industry and ensure its growth and development
  • To promote gender equality throughout the SA screen industry value chain
  • To transform the screen industry by opposing all forms of discrimination and oppression, recognising that to thoroughly fulfil its economic, social and cultural potential it has to overcome the racial inequalities created under apartheid
  • To encourage all members to adopt policies and implement programmes ensuring deliberate access by historically disadvantaged South Africans at all levels of their organisations and industry sectors